Everyone who braved the long lines on Black Friday, the busiest shopping day of the year, probably did so with the help of a smartphone and key apps to help the journey. Technology has definitely influenced the way e shop, and it’s important to consider the future of shopping in stores. In the future, sensors and cameras could alert store clerks that a customer has been waiting for 30 seconds at a dressing room. An in store screen may suggest gifts similar to what you have purchased recently.
Credit cards are slowly easing out with Apply Pay which enable iPhones to pay for items after credit card information is stored. Android Pay and Samsung Pay recently followed suit. There are definitely concerns about privacy, but consumers are starting to shop smarter.
Technology is incorporated into products more so now than ever before. And although it can seem creepy, the customer needs to be reassured that their privacy is respected.
Millions of conversations on Twitter, blogs, and reviews are shared online. The internet is buzzing about product based understandings and concepts. People use the internet to know what other people are buying, and may be thinking of switching brands. There is a story behind the trend.
There are apps that use data to estimate what products will be popular in weeks to come, even half a year in advance. This helps retailers order enough future hot items. People will also soon be able to predict in demand gifts for friends an family. It’s a lot about using the internet to discover things that fit the customer well, just like an in store sale person. Customers may not even have to pay in person, as items can automatically be charged to their account. This means that customers are bale to avoid long lines and store employees can focus on other parts of their job.
Neiman Marcus has recently started testing mirrors that take a 360 degree view of the customer in the dressing room. Soon enough, customers wont just be told that their favorite store is in the neighborhood but how long it will take them to wait in line while they shop there. The ultimate goal is a mix of location awareness, in store sensors and mobile connections driven by big data.